Voice is a free, confidential support service for anyone affected by crime in Northamptonshire.
Unfortunately, only a minority of people choose to access support services having been affected by crime, while many people don’t know they exist.
Having recently built a new suite of websites for the four Voice brands, Jump were challenged by Voice to create an awareness campaign to promote both the service, and the new web-based support tools.
Enter #MyVoice week.
Touring 11 sites across the county throughout last week (February 20th – 26th) and promoting the awareness week across traditional media and social, we oversaw an increase in social traffic of over 250% on Twitter and 150% on Facebook, not to mention a significant boost in website visitors.
We also secured key media pieces in order to reach a broad target audience.
Following the success of #MyVoice week, plans are afoot for the campaign to become and annual event across Northamptonshire with different key themes being presented annual.
Jump continues to work alongside Voice and will be running a series of separate campaigns across 2017.