Coca-Cola International Premier Tennis League

The client

The International Tennis Premier League sees the world’s best tennis stars play 15 dates across three weeks in five countries at the end of the traditional season as part of a spectacle that is broadcast live to over 150 countries.

The brief

Jump Media Group were asked to produce and direct audience entertainment at all 15 match days, ensuring in-arena entertainment complimented key television timings.

Our strategy

We suggested key video and graphical content that could be created to engage fans of all ages in the build up to each match while we liaised with the master of ceremonies to deliver a killer script that would increase tension and hype prior to the teams running out on court.

Jump worked closely with television production crews to ensure lighting and sound arrangements delivered a spectacle both inside the arena and  for millions of viewers across the globe.

The result

The 2015 season was hailed as a rousing success, with Jump being asked to return in 2016. Watch this space!

www.iptlworld.com